Audinc manufactures professional custom earplugs and hearing protection, selling to both customers and distributors across Europe. We handled a complete redesign of their WordPress site, built in Breakdance.

The Brief: The site had to work for two audiences at once: individual buyers looking for hearing protection, and distributors evaluating a manufacturer. Product range, technical detail and credibility all had to sit on the same site without one crowding out the other.

What We Built: We rebuilt the site in WordPress using Breakdance, a page builder chosen for its cleaner output and lighter frontend footprint than the more common alternatives, a practical advantage on a product site with a lot of imagery. Custom layouts were built per template rather than reusing a generic structure, with custom HTML, CSS and JavaScript where a section needed behaviour outside standard components. The build is fully responsive across devices.

The Result: A complete redesign delivered in roughly three months, from structure and layout through to launch. This project reflects the site as delivered in 2024. Audinc has since released a newer version.