How We Launched and Upgraded TitanRace.rs in Two Phases

Titan OCR was a brand new race organizer with a clear brief, a defined brand book, and a tight deadline before their first race on Goฤ, but no digital presence yet.

Santos Digital Case Study - TitanRace

Industry

Service Provided

Web Design, Development, WordPress, Elementor

Timeline

Two Phases (2024โ€“2025)

Team

Luka Gutovic Santos DigitalSandra Novakoviฤ‡ - UX/UI Designer | Santos DigitalStevan Djekic Santos DigitalMihajlo Kostic Santos DigitalMilan Jakovljevic Santos Digital

The Background

Titan OCR is a newly established brand focused on organizing obstacle and trail races on Goฤ mountain. They approached us with a clear brief, a defined brand book, and a tight deadline for their first race. We were responsible for launching their entire digital presence, and later refreshing the design with updated visuals for upcoming events.

The Challenge

Everything had to be built from scratch, quickly, and in a way that could be reskinned for every new race without starting over.

Key challenges:

– No existing website or digital infrastructure
– Strict visual guidelines from the brand book
– Short timeline before the first trail race
– Need to support future events and recurring rebrands

The Solution

01

Full Launch – Phase 1

We designed and developed the entire website using WordPress and Elementor, structured around race information, registration, sponsors, the gallery, and contact.

02

Brand Aligned Design

Visuals followed the Titan OCR 2024 brand book, with web friendly fonts replacing a hard to read display font.

03

Visual Refresh – Phase 2

New colors, graphics, and textures from the social campaign were applied, and a dedicated OCR race page was added.

04

Reusable System

The layout was designed to be easy to reskin, allowing each new race to be rebranded quickly while maintaining content continuity.

Results

  • Improved engagement and navigation
  • Increased time on site
  • Stronger SEO foundations
  • A more credible and modern presence toward pharmaceutical and biotech partners
  • Easier and faster content management for the internal team

Business Outcome

Tourism revolves around experiences, and digital design plays a key role in shaping them. Across these projects, Santos Digital blended creativity, performance, and storytelling to give each brand a stronger position in a competitive market.

Luka Gutovic Santos Digital
CEO

Luka co-founded Santos Digital with Milan one year after completing his studies, following several roles at web development agencies where he built his foundation in WordPress, project delivery and client work.
Having worked across nearly every role inside Santos Digital, he now focuses on technical direction, team leadership, sales and agency growth. He combines a strong understanding of business goals with practical technical solutions, helping the team deliver projects that are clear, scalable and built around what clients actually need.

Sandra Novakoviฤ‡ - UX/UI Designer | Santos Digital
Designer

Sandra Novakoviฤ‡ akka Naka is a multidisciplinary UX/UI Designer with a background in graphic design and a passion for creating thoughtful digital experiences. She began her career while still studying, starting as a graphic designer before discovering her interest in UX/UI and product design. In 2018, she expanded her focus into digital products and has continued building her expertise ever since.

She met Luka early in her career and joined him and Milan from the very beginning in building Santos Digital. Since then, she has designed websites, digital platforms, mobile applications, branding, and visual identity systems, working across a wide range of industries and helping businesses turn ideas into intuitive, user-focused products.

Stevan Djekic Santos Digital
Web Developer

Stevan is a WordPress Developer with over eight years of experience building corporate websites, landing pages, WooCommerce stores, and custom business solutions. He specializes in developing custom WordPress themes and plugins, implementing advanced functionality with Advanced Custom Fields (ACF), and working with Elementor and Divi page builders. His focus is on creating fast, secure, and maintainable websites while collaborating closely with designers, SEO specialists, and project managers to deliver high-quality digital experiences.

Mihajlo Kostic Santos Digital
Web Developer

Mihajlo is a web developer at Santos Digital, building and maintaining WordPress sites for clients across a wide range of industries. He’s typically involved from the initial build through integrations, fixes, and everything that follows launch.

He has a particular interest in the problems that don’t have an obvious off-the-shelf solution, the parts of a brief that call for something built rather than configured.

Milan Jakovljevic Santos Digital
Web Developer

Milan is a Web Developer who enjoys building modern, reliable WordPress websites that are fast, user-friendly, and easy to maintain. He is passionate about turning ideas into clean, practical digital solutions.

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