Interactive Maps

Santos Digital turned static territory lists into fast, interactive SVG maps that let visitors find their local representative in seconds.

Santos Digital Case Study - Global Travel Brands

Service Provided

UX, Front-End (SVG), Web Design, Development, WordPress

Timeline

Multiple projects

Team

Katarina Koruga Santos DigitalSandra Novakoviฤ‡ - UX/UI Designer | Santos DigitalAleksa Tomkovic Santos DigitalMihajlo Kostic Santos DigitalStevan Djekic Santos Digital

The Background

Santos Digital designed and developed a series of interactive SVG based maps for manufacturers and service providers operating across the US and Europe. Each map lets users explore territories intuitively, identify regional representatives, and engage with location data in a visually engaging way, showing how thoughtful UX and precise front end execution turn static maps into dynamic experiences.

The Challenge

Many corporate websites relied on static images or long text lists to display service areas, so users struggled to tell which region belonged to which representative. The task was to replace that static approach with a clear, real time interactive experience, reusable across several client sites.

Key challenges:

– Static images and long lists made regions and representatives hard to find
– Territory divisions needed to be communicated clearly
– Information had to update dynamically in real time
– The same solution had to be reusable across multiple client sites

The Solution

01

Clarity First

Hovering or clicking a region reveals coverage areas and representative data in real time.

02

Stronger Perception

Tooltips show each region's sales representative with name, email,
and phone.

01

Brand Brought Forward

Built from scratch so competing clients never share an identical map.

04

Built for daily Use

Hover behavior adapts intelligently, with desktop only interactions where touch devices do not support hover.

05

Technical foundation improvedd to ensure long-term stability and speed.

A modular SVG, CSS, and JavaScript system reused across CBA, Mechtronics, and Crowley.

Results

  • A faster way to find a region or representative
  • Higher engagement than static maps
  • Improved navigation efficiency
  • A reusable system across multiple client sites

Business Outcome

Interactive maps redefine how users experience regional information online, enhancing usability, supporting decision making, and making exploration both engaging and efficient. By merging technical precision with human centered design, the solution feels modern, fast, and genuinely useful.

Katarina Koruga Santos Digital
Project Manager

Katarina has spent over a year leading projects at Santos Digital, keeping every project clear and on track from idea to delivery. She bridges technical analysis and client communication with equal ease.

With a strong background in computer science and information systems, she brings real technical depth to her project management work. That combination lets her speak both languages, the team’s and the client’s.

Sandra Novakoviฤ‡ - UX/UI Designer | Santos Digital
Designer

Sandra Novakoviฤ‡ akka Naka is a multidisciplinary UX/UI Designer with a background in graphic design and a passion for creating thoughtful digital experiences. She began her career while still studying, starting as a graphic designer before discovering her interest in UX/UI and product design. In 2018, she expanded her focus into digital products and has continued building her expertise ever since.

She met Luka early in her career and joined him and Milan from the very beginning in building Santos Digital. Since then, she has designed websites, digital platforms, mobile applications, branding, and visual identity systems, working across a wide range of industries and helping businesses turn ideas into intuitive, user-focused products.

Aleksa Tomkovic Santos Digital
Web Developer

Aleksa is a Web Developer specializing in building modern, functional, and user-friendly websites and e-commerce solutions. His work combines clean development with a strong focus on performance, usability, and reliable implementation. With experience across WordPress, WooCommerce and Elementor Pro he handles projects from development and custom functionality to hosting, integrations, and launch. He enjoys turning designs and ideas into polished digital experiences that work seamlessly across devices.

Mihajlo Kostic Santos Digital
Web Developer

Mihajlo is a web developer at Santos Digital, building and maintaining WordPress sites for clients across a wide range of industries. He’s typically involved from the initial build through integrations, fixes, and everything that follows launch.

He has a particular interest in the problems that don’t have an obvious off-the-shelf solution, the parts of a brief that call for something built rather than configured.

Stevan Djekic Santos Digital
Web Developer

Stevan is a WordPress Developer with over eight years of experience building corporate websites, landing pages, WooCommerce stores, and custom business solutions. He specializes in developing custom WordPress themes and plugins, implementing advanced functionality with Advanced Custom Fields (ACF), and working with Elementor and Divi page builders. His focus is on creating fast, secure, and maintainable websites while collaborating closely with designers, SEO specialists, and project managers to deliver high-quality digital experiences.

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